Giovanna is a multidisciplinary creative and marketing strategist, born and raised in Los Angeles.
She graduated from Parsons School of Design with a Bachelor of Arts in Journalism + Design, and a minor in Fashion Communications. A trained writer with a unique lens on culture and gender politics in the streetwear industry, Giovanna’s words have been published in Hypebeast, Input, and CR Fashion Book. She also launched her own independent feminist streetwear zine, ARIES, which releases in print alongside a Substack newsletter.Giovanna’s non-editorial work translates her storytelling capabilities across content management, production, and partnership strategy. She has formulated the go-to-market strategy for ComplexCon, conceptualized the brand identity for indie fashion labels and global hospitality brands, owned the end-to-end execution of large-scale influencer campaigns, and fostered a community of independent creatives through grassroots social strategy.